In this last lesson in my Etsy series I will be taking you through your next 4-6 weeks and the 21 things you can do to further optimise your store and hopefully increase those sales!
(If you have a brand new Etsy store then check out this post which has a heap of advice on optimising your store in the first week or two.)
Ongoing promotion of your store is the best way to get your first sale and then to keep those sales coming!
There are so many ways to drive customers to your Etsy store and you will find that some work better for your business than others. Some of these won’t work for you but some will do wonders for your traffic and sales. Testing everything at one time or another is the best way to figure it out.
Here are my 21 Etsy Sales Boosting Tips for the first six weeks with your new store.
Its All About The Looks!
Make sure that your shop looks its best. Make sure you have
- Enough listings that the store doesn’t look empty
- Great photos
- A complete About You page and
- A great avatar
Promote your business locally as well as online by hooking up some business cards. You can design them yourself on Vista Print really cheap or if you are looking for something of better quality try Dark Horse.
Make sure you include your Etsy shop address on your business cards so customers immediately know where they can go to purchase or contact you.
HOT TIP – Include a business card with every order that you deliver and hand them out to friends and family that might be interested in your products.
Connect to Facebook and Twitter
Did you know you can connect your Etsy store to Facebook or Twitter?
Encourage your shop visitors and others to interact with you on social media, this will help you increase the reach of your store.
Instagram it up!
Instagram has become huge in recent months with more and more people joining every day.
Due to the visual aspect of Instagram it’s a great platform to showcase craft businesses in their best light. Grab some of your best photos and posting!
Boring! But you need to put some time into setting up your store policies.
Policies let your customers know what to expect when dealing with you and that they can purchase from you secure in the knowledge that you have procedures in place to protect them if something goes wrong.
HOT TIP – Consider your policies carefully. A no refund/return policy could encourage potential customers to shop with your competitor who makes them feel safer by offering refunds or exchanges.
Learn about SEO
No idea what SEO is? That’s ok! SEO stands for Search Engine Optimisation and is basically a term for the things you can do on a website or Etsy store that will make you attractive to the search engines like Google.
In order to be found when someone Googles your items keywords you do need to put some time into learning about SEO.
Learn about Etsy Relevancy
Relevancy is kind of like SEO but strictly for Etsy.
Etsy used to display search results based on how recent an item was put up for sale. The more recent the listing the closer to the top of the search results. That has changed and now you will be found in the search results on Etsy based on how relevant they feel your listing when compared to the search keywords used.
The more relevant you can make your store, the better chance you have of being found.
Tags are short words or phrases that you add to a listing. Kind of like hashtags on Twitter (without the #).
HOT TIP – The first three tags you use are actually used to categorise you item so it pay to be relevant and accurate when tagging.
Tag your Shop Name
One great idea for using tags is to tag a couple of your items with your shops name just in case anyone searches for it. Every bit helps.
Create A Blog
If you have enough time on your hands why not think about creating your own blog?
Many Etsy sellers also have their own websites or blogs where they can engage their audience in a way that is impossible to do on Etsy alone.
Now that the set up of your shop is complete, you should have some time to focus on your packaging. Instead of wrapping your items up in boring brown paper why not brainstorm some cost effective ways of adding the wow factor to your items.
Some great ideas can be found on the Etsy blog.
HOT TIP – Make sure your packaging matches your branding.
Check out some other stores with items in a similar vein to yours and favourite the stuff you like. They may be curious and check out your store and favourite you back.
Think about your customers
Provide excellent customer service. Reply promptly when you are asked a question, post your items on time and respond to complaints or queries.
HOT TIP – Repeat business is so much easier to get than new business so treat your customers right!
Join the community
Head over to the Etsy forums and provide valuable feedback where you can and also dont be afraid to ask questions. You can also look through past topics or search in the help section.
Have a sale!
You can offer deals and hold special sales on Etsy which is a great way of encouraging return customers and getting new ones in the door.
HOT TIP – Send a buyer a coupon code for 10% off their next purchase to encourage repeat business.
Join a team
Etsy has groups of sellers that are called Teams which you can join. Generally teams are made up of people with similar interests like mums, dads, jewellery makers etc. The people in these teams often will be able to offer great advice and support and you can also help promote each others stores.
Win, win for everyone.
Drip Feed New Listings
If you have a heap of new items to list, resist the temptation to do it all and once just to get it over with. Etsy likes to see stores that constantly have new items listed and it may help keep you at the top of the search results.
So drip feed your new listings out. One or two a day if you can manage it.
Add Filler Listings
If your main product is an item that takes a while to make it may mean you don’t have many listings in your store. This can turn customers off as it gives out an unfinished kind of vibe. Think about other items you could make that take less time that can act as ‘filler’ listings.
You never know, your filler items could end up being your most popular products!
Think About International Shipping
For my Aussie audience it can be daunting to even think about offering international shipping but read up on it and decide if its something you might want to try.
Shipping internationally might open up your store to a whole new audience of overseas customers who would have previously not considered buying from you.
I have left this until the end because I don’t think it’s really needed in the first six weeks but it is something to think about as your store gets older.
You can run adverts for specific listings in your store and then set a weekly budget. Try it and see what results you get.
I’ve said it a million times but be patient.
Your Etsy store is always going to be a work in progress which is great because it means if something isn’t working for you, change it and try a different approach.