It can be frustrating when your crafts aren’t selling. Makes you want to pound your head against a wall.
Maybe you have hit a quiet period or maybe you have just started and haven’t made your first sale yet. Perhaps you have been going at it a while and still haven’t made your first sale!
All of that hard work for nothing! Grr.
But let’s not throw in the towel just yet! It’s possible that one little tweak or change could be the thing that gets your sales rolling again.
Optimise Your Platform
Whether you have your own website, Etsy store or are selling on Facebook you need to make sure it not only looks legit but you have done the following;
- checked the little things like spelling and grammar
- made sure your About Page/sections are completed properly
- have really great images of your products
- have your pricing and shipping costs displayed prominently
And anything else you can add that contributes towards the platform feeling professional and safe to purchase from.
Step Up Your Marketing
Marketing. What marketing? If that’s what you’re thinking right now then you have been a naughty girl (or boy!). Slapping up a couple of items on Etsy or your Facebook page will generally not result in an avalanche of sales.
Sorry for the bad news but it’s true. Luckily there are a lot of easy things you can try to help put your product in front of more of the right people.
- Create a pinterest account and pin great photos of your products
- Create a Facebook business page if you don’t already have one
- Promote your items on that page and other things you audience will find interesting
- Share your business Facebook page on your local community Facebook pages
- Offer special discounts and competitions to keep people engaged
- Get yourself some business cards and spread them around town
Spend some time brainstorming new ways to get in front of your customers and try them out!
Pricing your items is such hard work! And now that you have gone to all that effort to price things just right, still no one is buying.
What to do? Start by checking out your competition. If you are on Etsy this means finding other Etsy stores selling similar items. Or if you have your own website, Google other sites with the same products. Find at least 3 or 4 other sellers to compare to.
How do your prices stack up?
Too Expensive? Are you charging anymore than 10% above your competitors with no major difference in products or services?
That could definitely be hurting your sales. It could be time to re-think your prices which could also mean looking at your costs and seeing what you could reduce in order to make your prices competitive.
Too Cheap? It sounds silly but sometimes if something seems to cheap it will put people off buying. It’s like they assume your product will be lower quality (which is correct in some cases).
Pricing is an ongoing concern so make sure you complete this exercise every couple of months.
Ask for Help
“Yes I’m seeking for someone, to help me. So that some day I will be the someone to help some other one.”
― Vignesh Karthi
Sometimes there will be a glaringly obvious problem with your store/website/facebook page but you are too close to be able to see it. Or you just don’t have the experience to be able to spot the issue.
Don’t be afraid to ask someone to check out your store and give an opinion.
But don’t ask just anyone! Getting friends or family who have never sold anything online in there lives to critique your stuff is just asking for trouble. You will end up with all sorts of comments and advice that are probably not going to help much at all.
Someone once critiqued my website (I didn’t ask for it, mind you) and gave me a long list of things he didn’t like. But I had to be careful with what I took on board. After all, that guy wasn’t my target audience so the things he didn’t like weren’t even meant for him!
Your best bet is to find like-minded people that have been in business a while. Etsy has a great forum and the people there are generally very friendly and offer great advice.
You can also look at hiring a coach or a mentor. Someone who has done it before and been successful. Those are my favourite types of people to learn from. I have a coach who helps me out every week in my business and his insights are gold. You don’t have to go as far as to have weekly coaching but even one session could help your business immensely.
Its A Work In Progress
If you have only been selling online for one week then you will just need to be patient! (Like you tell your kids to be…)
Sometimes sales can take weeks or even months to come but if you are doing all of the right things, it will happen.
If you have been selling online for a while and are experiencing a slow patch, try some of my suggestions above and let me know how you went below…