Let’s get straight into today’s question which is, “I just opened a board on Pinterest and put my craft items on there for sale. Is this against Pinterest’ rules. Am I allowed to Pin My Products To My Pinterest Boards? What are the benefits of creating boards for your products in Pinterest?”
Hi I’m Kat from craftercoach.com and you are listening to a Crafter Q&A where I answer your creative business questions so that you will never feel lost with your craft business ever again.
Let’s get straight into today’s question which is, “I just opened a board on Pinterest and put my craft items on there for sale. Is this against Pinterest’ rules? What are the benefits of creating boards for your products in Pinterest. Can I Pin My Products To My Pinterest Boards?” Really good question.
So Can I Pin My Products To My Pinterest Boards?
To answer the first little part, yes, you can promote your craft items for sale on Pinterest. It’s not against Pinterest’ rules, but you do need to keep a few things in mind. Pinterest wants you to be curating interesting accounts for other people. An account that engages people and educates them and puts a whole heap of information about one topic together to create an amazing place for somebody to find what they’re looking for. By saying this, Pinterest means that they want you to not be overly self-promotional.
There are Pinterest accounts out there that only promote their own products, and they do just fine. There’s also Pinterest accounts out there that people have created that do nothing but promote their own products over and over again. I have heard of them getting banned for being too spammy and too promotional.
This is how it works in my Pinterest account. I have around about 15 Pinterest boards. Two or three of those boards contain nothing but my own content. The rest of those boards actually contain related information that I’ve created.
The rest of those boards actually contain information that I found either on Pinterest or on the internet and brought together into that account to improve the quality of my Pinterest account.
I have approximately 50 percent of my stuff and 50 percent of other people’s stuff in my Pinterest account, and it works really, really well for me. That’s what I would suggest for you.
Promote Your Etsy Products In One Or Two Boards In Your Pinterest Account
Promote your Etsy products in one or two boards in your Pinterest account.
Then pin to that product board once or twice a day. The other few pins that you do everyday need to be repins or other interesting information that you found on the internet. Pin those to your other boards and that way you can keep Pinterest happy. They won’t ban you and you’ll be creating a really well-rounded Pinterest account that people will want to follow.
Other Ways To Promote Your Products On Pinterest…
Don’t forget there are other ways to promote on Pinterest besides just pinning your products from Etsy all the time.
You could have softer promotions like blog post of your own that you pin or, perhaps, you’ve had a customer send you a photo of them wearing your product. Pin that.
There are so many other ways that you can promote without actually putting an Etsy listing up and saying, “Here, buy my stuff.”
Think about that.
Start Building Your Following Through Pinterest
Promote your own stuff 50 percent of the time. Curate a really good and interesting Pinterest account with other people’s content as well. That should keep you safe on Pinterest and also start to build your following and your business.
And that is my answer to this Crafter Q&A and if you want more help from me personally you can check out my Crafter Community at craftercoach.com/community, that’s it from me until next week. Bye for now.
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