This is probably one of my favorite questions that I’ve ever been asked. Here it goes. What is the non-schmaltzy way to promote my Etsy business on Facebook?
Hi I’m Kat from craftercoach.com and you are listening to a Crafter Q&A where I answer your creative business questions so that you will never feel lost with your craft business ever again.
This is probably one of my favorite questions that I’ve ever been asked. Here it goes.
What is the non-schmaltzy way to promote my Etsy business on Facebook?
I don’t even know if schmaltzy is a word, but I love this question because I really think it’s super important for us Etsy sellers or creative business owners to learn how to promote our stuff properly without annoying people.
Buy My Stuff, Buy My Stuff, BUY MY STUFF!!!
We’ve all seen it and perhaps we’ve even been guilty of it, those Etsy sellers that join a hundred Facebook groups just so they can go into these groups and post a product from their Etsy shop onto the wall of that group without saying anything, without saying hello or introducing themselves, they’re just trying to get people to buy their stuff.
This makes me really grumpy because as the owner of a Facebook group, I have it in my rules that it’s a non-promotional group unless it’s asked for.
Once a week, I ask people to promote their links and they do that and most people respect that. Now every now and then I’ll get a member who thinks that the best way to build their Etsy business is just to post links to their products on my wall and I can guarantee you that they’re not getting any sales from that because nobody in my group joined that group because they wanted to buy whatever it is that you’re trying to make us buy.
It’s the wrong way to promote your stuff.
What Are The Right Ways To Promote Your Products On Facebook?
The only outcome from promoting like that is generally you get banned from that group. A lot of these people are really resilient, they’ll just get banned from one group so they’ll go to the next and the next and the next and it’s just a really schmaltzy way to promote your business.
It’s almost like a door to door salesman. Nobody wants to see what you’ve got to offer if you’re in the wrong place. Now that I’ve had my rant about how not to promote on Facebook, let’s talk about the right way to promote. If you want to promote your business on Facebook, here are some suggestions.
Join Groups That Have Your Target Market As Members
Number one, join groups that actually have your target customer in them. Don’t be one of those Etsy sellers that just joins other Etsy seller groups because all those groups are, are a bunch of Etsy sellers that are all trying to get each other to buy their own stuff.
It’s just not sensible.
What if those Etsy sellers aren’t your target customer? What if they couldn’t care less what you’ve got to sell? Then you’re wasting your time in there.
If you are going to go and join Facebook groups in order to promote your staff, go and join groups that actually have the people that buy your stuff in there.
Become Part Of The Community
If your target market is moms, go and join a mother’s group. Don’t go and join another Etsy sellers group and try and get them to buy your stuff. Once you’re in those groups, don’t just throw up an Etsy listing and hope that one person clicks on it and buys.
Be Helpful & Add Value
So, how to promote my craft business on Facebook? Well, you’ll have a bigger reach and a bigger impact if you just go into these different groups and be helpful. Become part of the community and let it happen organically.
It might take longer but over time you’ll be more respected and you will get better results if you add value instead of just taking it all the time.
That’s what I want you to remember the most when you are promoting on Facebook. You need to be adding value, not taking it away from people.
And that is my answer to this Crafter Q&A and if you want more help from me personally you can check out my Crafter Community at craftercoach.com/community, that’s it from me until next week. Bye for now.