I had a question a couple of weeks ago and it was, “I just opened my shop and I’m worried that my product isn’t what buyers are looking for. I opened almost a week ago and I still have no sales.” This is a question I actually get a lot.
Hi I’m Kat from craftercoach.com and you are listening to a Crafter Q&A where I answer your creative business questions so that you will never feel lost with your craft business ever again.
I had a question a couple of weeks ago and it was;
“I just opened my shop and I’m worried that my product isn’t what buyers are looking for. I opened almost a week ago and I still have no sales.”
This is a question I actually get a lot. People open their Etsy shops and are hoping for sales straight away.
How Long Does It Take To Get Sales On Etsy?
I probably did the same thing the first time I opened an Etsy store but now I’ve come to understand that generally, no sales in a week probably just means that you’ve had low to no traffic because Etsy hasn’t quite figured out that you’re there yet.
They haven’t started to include your listings in search results which means that it’s probably no one’s seeing your stuff as opposed to no one’s buying it. There is a little bit of patience that’s going to be involved because it does take a little bit of time.
Now, if you’ve been selling on Etsy for a month or two or three and you’ve had no sales, then that means something is wrong and you need to take steps to fix it. No sales in a week, probably just means that you need to take your time and be a little bit more patient.
How To Make It Happen Faster?
What you can do to make sure that those sales do come is concentrate on making sure that your listings are awesome, make sure that they’re optimized for search results which basically means using keywords correctly in your titles, in your descriptions and your tags.
What this does is it means that Etsy can start to notice you and start to pull your listings in when people are searching for similar keywords. That will start to build your traffic, which in turn, should start to get you sales.
Should I Give Up?
Now, if you’re worried that your product isn’t what buyers are looking for, again, this is probably more just something that you cannot tell straight away.
You’re probably going to have to leave it a little bit longer than a week before you make a judgment about whether or not people want to buy your stuff.
Hopefully, you’ve done some research before you opened, about who your customers are, what they want, what problem or need that your product is fulfilling for them and making sure that you do actually have some sort of demand for the item that you are selling in that Etsy shop.
Hopefully, you’ve done that research. If you haven’t, it’s always a good idea to go back and just look at that. Make sure that you’re selling something that people actually need because you can have all the traffic in the world but if people don’t actually want or need what you’re selling, then you won’t get those sales.
No Sales On Etsy? Do This…
Summing up this question, no sales in a week probably just means that you’ve had low traffic because it can take time to build up the traffic to your Etsy shop.
1. Give it a month or two.
2. Keep working on it everyday and if you’ve still had no sales, then you need to start looking at what the issue is there.
3. Just make sure that you understand who your buyers are, who your target market is and that there is a demand for what it is that you’re selling in your shop.
Those three things combined will hopefully mean that you start to get the sales and start to build a really successful business.
And that is my answer to this Crafter Q&A and if you want more help from me personally you can check out my Crafter Community at craftercoach.com/community, that’s it from me until next week. Bye for now.