This week I’d been asked a question that I’m sure many of us have. “I’ve just created a Facebook page for my business and I would like to learn more about what to use my Facebook page for and how it all works. Basically, how do I use my Facebook Page to Promote My Business.”
Hi I’m Kat from craftercoach.com and you are listening to a Crafter Q&A where I answer your creative business questions so that you will never feel lost with your craft business ever again.
This week I’ve been asked a question that I’m sure many of us have. “I’ve just created a Facebook page for my business and I would like to learn more about what to use my Facebook page for and how it all works.”
That’s a really great question because so many of us start a Facebook page without really understanding what it’s for or why we need it or what we’re going to use it for.
What Do I Use My Facebook Business Page For?
I know for me that I first created my Facebook page because I heard that I needed to have one. Everybody else had one, so I wanted to have one as well. I spent a long time building up likes and getting 100 likes, 200 likes, 300 likes, but what really did it all mean and what was the point of having all of those likes anyway?
The point of a Facebook page, I suppose, is to collect people that are interested in what it is that you do, your business. Collect people so that you can start to share and showcase your work. To do that, you get people to like your page.
Now, in the old days with Facebook, when somebody liked your page, that meant that every time you posted something on your Facebook page, it would appear in that person’s news feed if they liked your page. But as Facebook grew over time and our news feeds got busier and busier, that doesn’t happen so much anymore.
In fact, if I posted something on my Facebook page, sometimes only 20 or 30 out of my 3,000 people that liked my page, only 20 or 30 of those are actually going to see what I post. It’s not a very good use of my time and it doesn’t really add value to those 3,000.
I use my Facebook page now but I use it in conjunction with paid advertising, because if I put a post on my Facebook page and then I boost that post, which means paying some money so that Facebook will actually show that post to more people, more of those people that like your page, then that means that it becomes useful for me again.
Now, I only ever spend a couple of dollars boosting my post and I always make sure that I boost posts that have a certain purpose. They need to be leading people somewhere. They need to be leading people to a blog post, so that they can do to my website and perhaps sign up to my email list.
Or, if you’re an Etsy seller, maybe they’re leading somebody to your Etsy shop where you’re having a sale or something along those lines. Don’t just ignore advertising on Facebook, if you can look at boosting posts so that your people that like your page are actually going to see and engage with that post. That’s what I use my page for.
What About Starting A Group Instead
Now, because that organic reach is so far down, I use a Facebook group instead. I’ve changed from focusing all my attention on that page and I pretty much just leave it alone now except when I’m using it for advertising. I use a Facebook group.
I’m building a little community of interested people who are into what it is that my page is about. They get notified whenever I post something and the engagement tends to be quite high because it’s like a little community.
If you do the right thing by those people, they’ll enjoy being there, they’ll come there often, they will stay, they will engage, they will talk to each other, and best of all, eventually, some of them might become customers.
Don’t create a group just to be overly promotional, but over time, if you add value to their lives, then they may just be customers in the end.
So that’s how I use Facebook. I use the Facebook page predominantly just because I need it for advertising and I use a Facebook group to build a little community of people that are interested in what I do or what I sell and then I provide value to them in that group, and I know that a lot more people are seeing those posts than if I just left it to a Facebook page.
Wrapping up, it’s important to have a Facebook page for your business, but you need to be aware that organic reach is down, which means that people are not going to see what you post unless you start looking at boosting your posts.
Also, look at using a Facebook group because it builds engagement, it builds a community, and eventually, it can help you build your customer base.
And that is my answer to this Crafter Q&A and if you want more help from me personally you can check out my Crafter Community at craftercoach.com/community, that’s it from me until next week. Bye for now.