The busiest time of the year for retailers is fast approaching! From now until January the cash registers are going to be working overtime as we spend up big in preparation for the holidays.
And online, it’s no different. Especially for Etsy sellers.
Over in the Crafter Community, our members have been excitedly preparing for Thanksgiving weekend and the two biggest shopping days of the year in the US. Black Friday and Cyber Monday.
That’s right…the Etsy Black Friday Sale is coming!
(Click here to save your Free spot at my upcoming Etsy Seller Holiday Season Masterclass).
For every seller that is enthusiastic about the possibility of extra sales and income, there is always another that isn’t so positive about the whole thing.
What’s All The Fuss About Black Friday Anyway?
Black Friday is the day following Thanksgiving (in the U.S) and over time has become known as the beginning of the holiday shopping season.
Combine that with Cyber Monday, the Monday after the Thanksgiving holiday, dedicated to online shopping and like it or not, this is the time of year that people begin to spend money on stuff.
Be it Christmas presents or holiday decorations or birthday gifts, people have their credit cards out!
And the retail stores, online and offline, benefit big time.
Last year in the United States over $3 billion dollars was spent on Cyber Monday online.
Staggering numbers and an exciting opportunity for Etsy sellers to be a part of.
However, not everyone feels that way.
I’ve heard from many Etsy sellers that they choose not to get involved in holiday promotions for a variety of reasons.
If you’re unsure about participating in the Etsy Black Friday Sales, this post is to help you make up your mind…
The Etsy Black Friday Sale: Waste Of Time?
Or an exciting opportunity? You decide…
Here’s the 5 top concerns that I’m hearing from Etsy sellers and why I think you need to give it a go anyway!
(Want the entire thing broken down for you, step-by-step? Click here to save your Free spot at my upcoming Etsy Seller Holiday Season Masterclass).
OBJECTION 1: It’s Too Soon! My Shop Isn’t Ready For Black Friday.
Luckily you still have plenty of time.
Yes, things are getting busier on Etsy right now, but you still have time to be ready for the even busier months of November and December.
Now is the perfect time to add those extra listings or improve your photography, descriptions or SEO.
Don’t get overwhelmed. Just work on the things that matter.
What matters for your Etsy shop in the lead up to Thanksgiving Weekend? Here’s a couple of tips to make sure you’re ready;
- Assess your shop – is there anything major, like photography, that needs fixing asap?
- Make a list of 3 things that you can do between now and November to improve your shop.
- Think about your social media – choose one or two platforms that you think could be good to promote your shop for Black Friday.
Want to know exactly what you should do? I’ll be breaking it all down for you in my upcoming Etsy Seller Holiday Season Masterclass…
OBJECTION 2: I Tried It Last Year And Nothing Happened, Why Should I Bother?
What exactly did you try last year? And how can you improve on that effort to make this year even better?
Would it hurt to try again?
Here’s a couple of things you might be able to do differently;
- Perhaps you need to try promoting a different product than last time.
- Maybe your social media efforts were concentrated on the wrong platform.
- Perhaps you can try a different offer like free shipping or two for the price of one.
Every day Etsy sellers are trying new things and failing. It happens, believe me. But for every time you try something new and it doesn’t work, there will be times where you have the success that you will be hoping for.
The key is to keep trying. It could be ONE little tweak that could make all the difference for you.
So let’s give it a shot again this year, what do you have to lose?
The time will pass anyway…
OBJECTION 3: I Don’t Believe In Getting Involved In All That Hype.
It’s true. The concept of devoting whole days to spending billions of dollars is a little strange and off putting to some.
But if a whole bunch of people want to spend their hard earned money, who are we to argue?
Running a successful Etsy shop can be tough at the best of times and ignoring a good business opportunity just because you don’t like the “hype” doesn’t do you or your shop any favors.
Behind all of this hype are potential customers shopping for presents for their loved ones for the holidays.
You may have the perfect gift in your store, just waiting to be discovered. Give them the opportunity to find your store and buy from you.
OBJECTION 4: I Haven’t Got Time.
I get that we’re busy. We have jobs, kids, households and a business to run. And adding in a whole heap of marketing promotion seems like a lot to wrap your head around doesn’t it?
Let’s keep it super simple and focus on the things that will have the most impact.
What you should be working on now;
- Making sure your Etsy shop looks amazing
- Making sure your listings are spot on
- Getting your social media ready to begin promoting
What you should leave for another time;
- Adding in new products to your shop
- Making huge amounts of inventory
- Re-branding, creating a website or any other big unnecessary changes
Just focus on your marketing for the next month or so. After all, marketing needs to be part of your Etsy business whether you feel you have the time for it or not.
Promoting your business during this period doesn’t need to take more than a couple hours per week if you have a smart and simple strategy in place.
Click here to save your Free spot at my upcoming Etsy Seller Holiday Season Masterclass and I’ll break it all down for you.
OBJECTION 5: I’m Not Discounting My Work.
This is a huge objection to the Etsy Black Friday sale period. Many Etsy sellers feel that participating in sales and promotions cheapens their work and sets a precedent for pricing in their shop that they are uncomfortable with.
I have another way of looking at it. Stay with me.
What if your Black Friday sale gained you 20 brand new customers. Granted, they all purchased at a discount BUT look at the bright side. You now have the opportunity to turn those 20 into repeat customers.
Repeat customers are AWESOME. There are so many stats out there that tell us that it is easier to get somebody who is already customer to buy from you again then it is to get a whole new customer over the line.
So what if you gave those 20 people a bit of a discount. What if we could entice 5 of them became repeat customers? Would that make it worth it for you?
One little tip here: During your Black Friday promotions, don’t try and encourage a repeat purchase by offering coupon codes or discounts for future purchases. Your BF customers will have already been given a discount and you don’t want these customers to think that they will get a discount from you every time.
Instead? Dazzle them with your brilliant product, packaging and customer service. Make their buying experience a great one so that next time they need your product, they come straight back to you.
CONVINCED? How Do You Prepare Your Shop For The Holiday Season?
Hopefully by now you’re convinced that you should give this a shot. After all, what have you got to lose?
Want to know exactly how to make the most of the busy season in your Etsy shop?
I’ll be breaking it all down for you in my upcoming Etsy Seller Holiday Season Masterclass…you can grab your free spot here.