I often get asked exactly how an Etsy seller can use Pinterest to grow the traffic to their Etsy shop. So today I am showcasing two great examples coming straight from members of my Crafter Community.
I especially want to focus on 6 things that these sellers are doing to optimise their pinterest accounts that will go a long way towards helping them send extra traffic to their shops.
You see, for us in the Crafter Community, it’s not so much about building a following on Pinterest, it’s all about those clicks back to our Etsy shops. Clicks are what helps us get more eyes on our listings and hopefully more sales.
Check out the 6 Smart Ways These Etsy Sellers Are Growing Their Shops With Pinterest
How Terri Is Showcasing Her Etsy Shop On Pinterest
Terri is an artist and her work is stunning so it’s no surprise that her Pinterest account looks amazing but it was definitely no accident. Terri has put in a lot of work to set up her Pinterest boards so that they showcase her work in the best possible way.
(You can check out Terri on Pinterest here.)
Here are 3 things that Terri is doing really well on Pinterest.
She Nailed The Pinterest Set Up
At first glance you may not notice but there is a lot of smart strategy going on in the way that Terri has setup her boards.
- Her first board contains her Etsy shop products. As it should. Please don’t hide your products at the bottom of your Pinterest page!
- The next couple of boards have a mixture of her products plus some other related pins that she’s added from around the web.
- After that Terri expands and has a great range of boards that are related to her niche but don’t necessarily come from her Etsy shop.
This setup is essential for Etsy sellers looking to showcase their products on Pinterest. Browsing through her boards it’s impossible not to see her work.
Can you imagine if Terri’s account was full of recipes, cat pics and other random stuff?? She would have a super hard time getting any traffic to her Etsy shop, that’s for sure.
QUICK TAKEAWAY: Create one Pinterest board that will contain all of your Etsy shop items. Have it at the front of your Pinterest account. That way people can find all of your work quickly and easily in the one place. Then experiment with a wider variety of boards and pins (keep it in your same niche).
She Tells Us What She Does
Sounds simple doesn’t it…but you would be surprised how many sellers completely overlook the very first opportunity that Pinterest gives us to pimp our stuff.
Not to mention that, just like on Etsy, keywords totally matter on Pinterest too. It’s super smart to tell your viewer what you do and also throw in the most relevant keywords for you business and not just in the main description either. Keywords can be used in board titles and in pin descriptions to create a well optimised Pinterest account that will appear in search results hence helping get you traffic!
This is how you do it…
QUICK TAKEAWAY: Take a moment to look at your main Pinterest description and ask yourself…does it actually tell your viewers what you offer? If not, fix it up.
She Takes Us Behind The Scenes
In a competitive space such as art Terri has done something really smart here. Scattered among the pins featuring her art are pictures of Terri painting.
Why does this matter?
Well, similar to your About Page on Etsy this takes us behind the scenes and helps us realise that there is a real live person creating these pieces. It helps you get to know her and trust that she IS the one creating this beautiful art. It helps give that personal touch that is really what buying from an Etsy seller is all about.
QUICK TAKEAWAY: Building trust with your potential customers is an essential part of getting a sale. A great way to do that is to take people behind the scenes in your business. Show them there is a real person creating your products.
How To Create A Pinterest Account That Will Send You Traffic!
Now we move on to Nancie and Matt. They run a great little Etsy shop selling Floral Arrangements and have put a heap of work into their Pinterest account.
You see, they didn’t want to rely just on Etsy to send them shop visitors so they’ve taken the bull by the horns and created a really well optimised Pinterest account designed to send them traffic.
(You can visit them on Pinterest here.)
Here’s what they’re doing really well on Pinterest…
They Write Great Pin Descriptions
Why does this matter? Well, sometimes when we pin our products straight from Etsy it can get a little boring to see the same standard description for each and every pin. PLUS perhaps our keywords haven’t come through properly or the description just doesn’t read right.
Editing your pins description and expanding on it can be a great way to introduce some personality into the pin. Tell a little story, create a little intrigue and encourage viewers to find out more and click on the pin!
QUICK TAKEAWAY: It only takes a minute to edit your pins and create engaging descriptions, something a little more interesting than the standard Etsy text.
They Create Cool Pins To Promote Holidays
Check this pin out…
and this one…
Two really great examples of types of pins that you can create and pin to help promote an upcoming season or a holiday.
In the first one, we see some pictures of Nancie and Matt’s halloween product range along with some super smart text encouraging viewers to visit their Etsy shop to get ready for Halloween.
The second pin is designed to promote their range of fall inspired floral arrangements.
They’ve have kept it simple but these pins will be very effective.
QUICK TAKEAWAY: Think about the closest upcoming holiday or season and create a pin or two that can help you promote your Etsy shop in relation to that holiday. Make sure you use the seasonal keywords in your pin so it has a chance of appearing in Pinterest search results. You can create pins like this yourself using programs like canva.com or picmonkey.com.
They Stick To A Pinning Schedule
This is perhaps the smartest thing an Etsy seller can do to promote their shops on Pinterest. Pin often and pin consistently.
So many Etsy sellers create a pinterest account hoping it will help them promote their shops but then they never pin anything!! No wonder they aren’t getting any traffic.
Just like on Etsy, Pinterest needs to see activity from you. Pinning to your boards every day is the key. Even just once or twice a day is enough. Keep that activity happening regularly and you will begin to see results.
QUICK TAKEAWAY: Come up with a Pinning schedule that is realistic for you to start with and then for the next 30 days, stick to it. At the end of the 30 days assess your results (eg. are you getting traffic) and double down on what has worked!
I hope you’ve enjoyed this quick look at how these two Etsy sellers are using Pinterest to help them grow their shops. (Thanks to Terri as well as Nancie and Matt for allowing me to showcase your work.)
Why not pick a couple of these strategies and get them happening in your own Pinterest marketing!
If you want more specific Pinterest help, check out the Crafter Community.
ARE YOU READY TO GET MORE TRAFFIC FROM PINTEREST?