Did you enjoy the long, lazy summer days? Life definitely slows down this time of year and perhaps, so has your Etsy store.
It seems like not that long ago we were pulling all-nighters creating holiday inventory and stocking our shop to meet December shipping deadlines. Initially we welcomed some of the respite of the slower months, but now that lack of sales and activity is getting annoying.
And while we can’t force the customers to back into our Etsy stores, there are things we can do to prepare for the busier times (it’s coming sooner that you think).
Below are our five best tips to help you hit the ground running!
Check In With Your Etsy Store Goals For 2017
This check-point is a good time to see if you’re on track to hit your targets.
(Read more about goal setting and planning here).
Things to think about:
- What were you hoping to earn from your business this year?
- How are you measuring up from last year?
- Do you feel like your goals for the rest of the year are realistic?
If you are on track, maybe you want to consider stretching a little more. What can you realistically add into the next three months to surpass your goal without sacrificing your sanity?
If you are short of your goal, don’t despair! We still have a good chunk of the year remaining to get you back on track. And don’t forget that Black Friday is coming soon.
Map Out The Next 3 Months
Make it easy on yourself and map out a solid plan for the rest of the year. It’s easy to do.
I like to print out a calendar and fill in the following:
- All the upcoming events that you will be attending. Craft shows etc.
- Now, let’s think promotions. Are you having a Black Friday/Small Business Saturday/Cyber Monday sale?
- Red mark out any shipping deadlines (these may not be listed yet with all carriers in all countries, but make a post-it note to remind you to add these).
- As best you can, also dedicate any family events such as school events, visits with family, weddings etc.
HOT TIP: If your calendar is looking a little chaotic, it might be time to cull some activities. There really is no need to do ALL the things. We’re only human after all.
Set Your Goals (pivot if you need too)
It’s been proven time and again those who take the time to write out their goals have a better chance of achieving them.
Based on your stats for the first part of the year, what goals need to be set (or changed) for the coming months so that you hit your yearly target? For example, do you need a particular revenue from each show or promotion?
Write these goals onto your calendar.
The added benefit of having written goals allows you to focus on them daily and manifest that achievement for yourself, similar to the way a vision board works on our subconscious brain.
Break It Down!
Now, let’s get down to the nitty gritty. The actual little steps that need to happen so your goals get smashed. A plain old “to do list” will do the trick.
What do you need to do THIS week to move closer to your goal?
- Do you need to prep inventory?
- Do you need to run a promotion?
- Will you be active on social media?
Think about the actual tasks that need doing and list them all.
Get Rid Of Annoying Tasks
Did you know 20% of your activity is responsible for 80% of your results? While I haven’t found this to be true for my diet, unfortunately, it IS true for your Etsy store.
So all those tasks you just added to your list? You can totally remove some of them and still achieve the same results.
I like to be ruthless with my time. If it doesn’t need to be done, it get’s deleted from the list.
Try it. Delete something. It’s addictive.
Now You’re Ready To Go!
Give yourself a pat on the back! Reviewing statistics and goals and revenue planning is not always the most pleasant part of your business. But, the benefits will be ten-fold as you head into the busy selling season planned out and prepared.
You will know where your supplies are coming from, how much you are needing to produce, where you need to be in terms of events and shows, and what you hope to earn from each promotion to continue on your revenue track.
All of this will allow you to be less stressed and not scrambling at the last minute, so you can actually enjoy being an Etsy store owner and not feeling like a frazzled hot mess!