In today’s post I am featuring three of my Crafter Community members. These posts are all about showing you some great examples of what other Etsy sellers (just like you) are doing to grow bigger and better businesses, because we know it’s not all sales and piles of cash all of the time.
Growing your Etsy shop, especially in the beginning, can be tricky. Especially when Etsy changes the rules and makes life harder for us!
These 3 sellers are living proof that you can still grow a business on Etsy, no matter what they throw at you!
#1 – Wild Bead Woman
If you’re new to Etsy and just getting set up you may be wondering when is the best time to open.
How many listings should you have? How good do the photos have to be? How do you know if you’ve done enough? It can be tough to know if you’re ready to let the outside world in.
I believe that done is better than waiting for perfection and that is why I wanted to show you this shop. It’s a perfect example of what a shop should look like if you’re new to Etsy.
It still has room for improvement (they always do) but it is a very well setup, inviting environment. It looks like it’s been around for ages and I see good things in the future for Julie.
Here’s just some of the things I like about this shop. (You can check it out at https://www.etsy.com/au/shop/WildBeadWoman)
A Clever Banner
This is really clever. If you go to Julie’s shop you get a pretty good idea of exactly what she sells the instant you see that banner.
If you don’t have something like that happening…what are you waiting for!
Loads Of Listings
No, your shop does not need 100’s of listings before it opens.
Julie has 31 or so and it fills the shop up nicely and gives her viewers loads of variety.
Consistent Work On Titles & Tags
Like I said, nothing is ever going to be perfect straight up. Especially on Etsy! We’re always learning and always improving and the work that Julie has done on her titles and tags is a good example of that.
She has the foundations set up pretty well and can now focus on the next steps towards building a thriving Etsy business.
#2 – Marie’s Redesign
I fell in love with this shop almost instantly. It’s still a work in progress but what it lacks in polish it makes up for it with its warmth and the care Marie puts into her product.
I’m always talking about creating trust in an Etsy shop and this is a great example of that.
(You can check it out here https://www.etsy.com/au/shop/MariesRedesign)
Here’s some tips that will help you create that warm and cozy shop environment in your Etsy store.
Let People Get To Know You
The personal touch is why people shop on Etsy. Show them who you are.
Take 2 minutes to check out the About section in Marie’s shop. You can feel her passion and the care she takes with her sewing. You can tell right away that you would be buying an item that was made with so much attention and love.
Too Much Information? So What!
I usually advocate not having too much text in your Etsy shop but in this case, I don’t mind. I think it ads to the trusting environment. Marie has gone above and beyond in letting us know exactly what you can expect when you buy from her.
We know that she irons everything before it get’s shipped. We know that she takes care to keep her products child friendly. We know that she works in a non-smoking, no animal household.
So much info but it tells us that she really cares about her product. Again, sellers like Marie are why Etsy exists and they should be celebrated.
Well done Marie.
#3 Blue Box Studio
This shop has been on Etsy since 2008 and in that time Sue has built up a great business but has also had to face loads of Etsy’s changes.
Many of us are finding that Etsy is definitely not as seller friendly as it used to be and lots of sellers are struggling to keep as busy as they once were.
Sue has had to deal with a challenge that many shop owners who are based outside of the US are facing. It’s called Localised Search (you can read about it here). And as with many of Etsy’s changes, some sellers have not noticed any drop in search volume as a result and some have taken a huge hit.
Here’s how Sue is tackling it.
(Oh and check out her shop at https://www.etsy.com/au/shop/BlueBoxStudio)
Getting Outside Traffic
Sue has this whole social media thing figured out! She’s done some great work with her Pinterest and Facebook pages which are my favourite places to promote outside of Etsy! She’s not just sitting back and waiting for Etsy to send her visitors. She’s doing everything she can to go and get them!
Don’t be afraid to market your business. And definitely don’t rely just on Etsy to send you traffic. Get out there on social media and start driving your own traffic to your Etsy shop.
Trying New Ways To Promote
Speaking of Etsy traffic. One thing that doesn’t seem to be affected so much by the location based search is Etsy’s Promoted Listings. Sue is looking at adding that into her promotion strategy to help ensure that her listings appear in search results for American based searchers.
This should help her gain back some of the search volume that she has lost.
The lesson here is that Etsy changes stuff ALL the time. We need to be smart, like Sue and figure out how to adapt. We have no choice.
There you have it. Three wonderful ladies who are running great Etsy shops. I can’t wait to follow their journey in the Crafter Community and see where they are at in 12 months time.
Growing your Etsy shop can be an uphill battle sometimes but we need to keep pushing forward always. What can you take away from these sellers and implement in your own business?