So you want to sell stuff on Etsy? Great! Etsy is the biggest handmade platform online with hundreds of thousands of members buying and selling everyday. But, rather than just slap up a store and hope it all works out, a little bit of research and planning now can increase your chances of success.
It’s time to open this baby up! I will teach you how to start an Etsy store in 4 steps. Oh wait, there is one very important thing you need to do first…..
1. Choose your business name
Before you go on over to Etsy and join up you will need to decide on a name for your store and a user name for your Etsy account. You can read more about the difference between the two here.
You should also check out my post about things to think about when choosing a business name (that doesn’t suck!).
Whatever name you choose, remember, it needs to be something that represents your brand and your products but also something your business can grow with. Etsy has a great article with tips for Choosing Your Shop Name.
2. Create your Etsy user account
Once the name choosing is out of the way, head on over to etsy.com. Its time to open your user account. Now just to make things slightly confusing, your user account on Etsy isn’t your seller account. Your user account is your personal Etsy profile containing information about you. This account allows you to make purchases, add items to your favourites list and use the on-site messaging system but doesn’t allow you to be a seller. That comes in the next step.
Click here to learn how to register an account on Etsy https://www.etsy.com/help/article/244
3. Set up shop!
Once you have created your Etsy user account it is time to turn you into a seller.
This article will show you how https://www.etsy.com/au/help/article/246
Your banner, logo (if you have one although its not essential at this point) and avatar should all be uniform in colour and theme. This helps to identify your business as a brand which should be a reflection of yourself and your products.
4. Create your first listing
No one can explain how to set up a listing better than Etsy themselves so take a peek at this article and follow the steps to get your first one done and dusted.
Five things to remember
1. Your photos need to be good. If they aren’t then take them again and again until they are!
2. Tell the items story, explain to your customers why the item is special.
3. Think about the words people would use to search for your item – use the name of your item in your title (obviously!)
4. Use the Shop Announcements feature to announce a new listing.
5. Promote your item!!
Now that you have your first listing up, go ahead and create more! A shop full of interesting listings is always going to attract more interest than one lonely item. If you only stock the one type of craft then think outside the box. Could you have each listing represent a different colour or size option?
In the second last lesson of the Etsy series we will have a look at ways you can optimise your store so it can reach its maximum potential. Stay tuned.