Are you using Pinterest to drive TRAFFIC and SALES to your Etsy store?
If yes, awesome!
If not, you really, really, REALLY should be.
You see, Pinterest can be an Etsy sellers biggest source of traffic…if you know how to use it correctly.
In fact, my hard work on Pinterest has definitely paid off with hundreds of visitors to my site every week.
(ETSY SELLERS: Download my free Pinterest Promotion Calendar here and get started right now!)
You probably already play around on Pinterest, right?
Pinning your favourite recipes and workouts, dreaming about making that 5 minute chocolate mug cake…mmmm
A friend of mine is totally addicted to Pinterest. She has the app on her phone so she can pin ALL day long. I’m sure she would Pin in the shower if she could!
My friend has actually started using Pinterest to promote her Etsy store (hey, if you are always on Pinterest anyway, might as well make it worthwhile) and she asked me why it didn’t seem to be working.
Why wasn’t she getting more followers and more traffic?
We started to chat about her keywords and how they were being used and she gave me a blank stare that said “keywords? What tha’?”
And I get it. When I was just starting out I had no idea how to use Pinterest for business or why keywords mattered either.
But now, I am using Pinterest to send me over 1000 visitors to my site EVERY WEEK!
It’s pretty easy if you follow a few simple rules and anyone can do it! Would you like to know how?
Using Keywords on Pinterest is Important!
Pinterest is kind of like a giant visual search engine. It’s Google but with pretty pictures!
And when a person is looking for something on Pinterest, what do they do?
They type what they are looking for into the search bar at the top of the page.
Pinterest is a smart cookie. It then brings up a whole heap of results relevant to that search query.
And how do they know what results are relevant?
Keywords of course!
What is a keyword anyway?
A keyword is the words or phrases that are used to describe a niche, a product or a service.
For example – I teach crafters how to run profitable Etsy businesses so some of the keywords relevant to that are
- Etsy seller
- craft business
- working from home
- business coaching
- craft business tips
These are all words or phrases that are directly related to my business and the services that I offer.
Why do keywords matter?
Put simply, they are how we find things online AND how someone will find YOUR site or service.
Have you ever done a google search? (It’s 2015 so I’m gonna go with YES…)
Whatever the words or phrase was that you typed into the search bar is a keyword.
And the results that appeared were placed there by Google in order of the articles that they think matched that keyword the best.
So how did Google know which articles match the results that they displayed?
Well, it’s up to the owners of those websites to let Google know what words and phrases relate to that website or video or even a blog post.
This is done by using the correct keywords in specific areas of those articles. And this is how Google knows what should appear in a search result.
It works in a similar way on Pinterest.
Keywords are how you are Found on Pinterest!
So if keywords are how our businesses can be found on Pinterest then we better make sure we are letting Pinterest know which keywords we want to show up in the search results for, right?
Otherwise we might never be found!
How Do I Figure Out The Keywords I Should Use?
I have a little trick I use to figure out keywords that are relevant to my business. I put myself in the shoes of my customer and think about the keywords or phrases that THEY would type into the Pinterest search bar if they were looking for my product OR something related to that product.
For example – if I want to find a new 10 minute workout video on Pinterest here are some of the words or phrases that I might type into the search to find what I’m looking for
- workout video
- home workout
- 10 minute workout
- quick workout
- 10 minute HIIT training
- 10 minute yoga video
Or maybe I want some new recipes for green smoothies. I would be typing in words or phrases like
- green smoothie recipes
- healthy green smoothies
- quick smoothie recipes
- how to make green smoothies
- green juices
See how that works? It makes brainstorming keywords for your business so much easier if you put yourself in the shoes of your potential customer.
THINK: What are the words and phrases THEY would use to search for your product or information relating to your product?
Give it a try. It works.
Here’s a free Pinterest Calendar I put together to make the whole thing EASIER for you to navigate.
Three Places Keywords Can Be Used on Pinterest
1. Your Pinterest name and profile
These are both areas where you can use keywords in a strategic way. This lets Pinterest know who you are and what you do right from the beginning.
2. Your board names and descriptions
To keep the consistency across your whole account you’ll want to remember to use keywords in the names of your boards.
Naming boards strategically is something that is often overlooked. This is especially true for the Pinterest user that is just using it for personal use. They will use names such as ‘Yummy’ or ‘places to go’ and truthfully that’s what my personal Pinterest account looks like.
No thought or strategy there whatsoever.
It’s a whole different ballgame for pinterest business users because board titles are searchable and because of this we need to think about our board names as search phrases.
They are your keywords.
And THIS is how we get our boards to show up in the pinterest search results.
Don’t forget to add a description to that board.
This is another opportunity to use our search phrases and keywords in a way that makes sense and reads well. We dont want to stuff a million keywords in there but enough that it’s totally obvious exactly what this board is about.
3. Your pin descriptions
Whether we are pinning our own content or repining another pinners pins, we have an opportunity to add a description to those pins OR edit the already existing content.
We have 500 characters available and its the perfect place for us to describe what the pin is and include some relevant keywords and search phrases.
Using keywords to get followers and clicks
Keep Consistent Across The WHOLE Board
This means using the same or similar keywords for the board title, description and then keeping that consistency going within the pin description as well.
I have actually seen whole Pinterest boards show up in Google searches because the keywords within were so consistent. It basically screams to Google and Pinterest “pick me, pick me”.
Research New Keywords Using Google Keyword Tool
Here is a real quick video I made to show you how…
Change It up
If you aren’t seeing much action on a certain board than perhaps create a new board with a slightly different keyword focus and see what happens.
Always experiment, sometimes the keywords that we think will work for us are actually a little off base. Keep tweaking.
See If It’s Working
Keep an eye on your Pinterest analytics and Etsy stats to see if your efforts are rewarding you with an increase in traffic, clicks or followers.
Think About The Searcher
What phrases and words are people using when they are searching for something. Put yourself in their shoes.
It’s ALL Good!
Finally, I just want to make sure you know that there is no real right or wrong here.
Yes, some techniques and strategies work better than others but all of our businesses are unique and what might work for someone else won’t necessarily work for you.
You will need to experiment with the types of things you pin, experiment with your timing and experiment with your keywords. Things change depending on trends and even things that work this year won’t work next year.
It’s up to you to keep on top of that and it does become easier once you begin to understand your audience and then you will have a better idea of what they like to see from you.
How Can I Help?
Still have questions about how to use Pinterest for business? Pick up my Free Pinterest Promotion Calendar where I take you through the things that I do every day that have helped me get over 1000 visits to my site from Pinterest every week!