Let’s talk about the beginning of your Etsy store.
Let’s talk about the things that you need to do in your first year on Etsy…..because you want to get this bit right.
Your Craft Business Needs to Be On Etsy
Chances are you have heard about some of the BIG Etsy success stories. Like Think Pink Bows or Sugar Robot or Ice Cream Tees. Just three of the many sellers that have made thousands of dollars with their handmade items and built the profitable business of their dreams.
But no doubt you have heard negative things about Etsy and wonder if it’s possible for you to be one of the lucky successful ones?
Yes, it is possible!
The opportunity that exists online right now is truly amazing and Etsy is the perfect platform for your craft business.
- No more markets.
- No more craft shows.
- No more begging family and friends to help promote your stuff.
Etsy gives us the potential to reach anyone, anywhere, anytime.
Etsy is getting bigger!
One of the things I like best about Etsy is that they bring my traffic to me!
Did you know there is an estimated 300 million buyers on Etsy. That’s not a typo. 300 million people looking for unique handmade items to buy.
It truly is a great time to be online. The internet gives us opportunity to create our own incomes and with the tools that are available it has never been easier than it is today.
Etsy is getting busier!
In saying that, there is a downside to this. It’s not only easier than ever for us to start our own business and sell products online, it’s also easier than ever for thousands of others to start their own online businesses too.
This is especially true with Etsy. Opening your Etsy store takes a couple of minutes, a 10 year old could probably do it.
It’s so easy, in fact, that many thousands of people are jumping on Etsy, opening stores and are trying to earn big bucks.
If you have an Etsy shop already you may have found it hard to get sales.
(In fact, I wrote a Free guide called 5 Reasons You Aren’t Making Etsy Sales, you can download it here!)
Competition is heating up!
It’s estimated that there are over 3 million sellers on Etsy.
Which is why you need to take the time to be smart about the opening of your Etsy store. You need to be strategic about how you are going to run things in your first year.
Strategy is the key here. Strategy, action and a plan.
We can’t just hope that our businesses are going to be successful.
How many of us hope that we are going to win the lottery every weekend? For most of us it will never happen. And just like that lotto win, your business will not get the results you are looking for on hope alone.
The action that you take everyday will determine your outcome on Etsy.
“If you’re not gonna go all the way, why go at all?”
― Joe Namath
And every successful business starts with the right foundations for that success in place.
Let’s discover how to make our foundation as strong as possible.
5 Mistakes Etsy Sellers Make
If you take a browse around Etsy you will notice something interesting.
Out of the millions of registered sellers, many of them are making similar mistakes without every realising it.
And while that is unfortunate for them, those sellers are actually making your job easier by running their businesses badly.
What are they doing wrong?
Some of the most common mistakes Etsy sellers make in their first year are;
- Listings with bad photography
- Listings with one line descriptions or no descriptions at all
- No about pages or shop policies or even a profile picture
- Stores with barely any items
- Stores that don’t do anything to promote themselves. Ever.
Spend five minutes browsing the Etsy stores in your niche and you will see what I mean!
Which means that your competition level is a lot lower than you might think.
Buyers aren’t going to buy from the seller who hasn’t put any effort or time into his/her store. They aren’t going to buy products that they can’t see properly or purchase from a seller who they don’t trust.
What Do You Need To Do?
To succeed on Etsy, what you need to do is excel where others are failing.
This means working on the little things that are often forgotten about or overlooked.
5 Things You Can Fix Right Now
Luckily there are some easy fixes!
Here are 5 things you can fix right now (if you want some extra information download my Free Guide 5 Reasons You Aren’t Making Sales on Etsy!)
1. Level Up Your Photography
Absolutely essential because NO ONE is going to click on bad pictures.
One thing I like to do is head to Etsy.com and type my product into the search bar and see how my photography stacks up next to the competition.
If my item pales in comparison then I know I have some work to do.
Photography is a pain sometimes BUT the good thing is that the more you do it, the better you will get. Practice truly does make perfect.
2. Change Up Your Tags
Open up one of your listings, look at the tags and ask yourself;
- How long has it been since you have changed your tags?
- Have you checked out what your competitors are doing with their tags lately?
- Have you thought about it from a customers perspective?
- When was the last time you tried something new?
Experimenting with your tags could make ALL the difference between a listing that doesn’t sell and one that becomes a best sellers.
After all, for your listing to sell, it needs to be clicked on. For it to be clicked on, it needs to be shown in search results. And for it to be shown in search results, the tags need to be telling Etsy exactly what it is that the listing is all about!
So change it up! Learn how to use your tags more effectively.
Best of all, it only takes a few minutes for something that can have a massive impact on your shop.
3. Be More Active
Etsy likes activity and doesn’t tend to reward neglected stores with traffic.
Try and find the time to jump in your store every day and add a new listing OR renew an old one. Update your descriptions or jump into the forums.
Get to know the Etsy community and join an Etsy team!
Your persistence will be rewarded!
If you are time poor and struggle to be on Etsy every day than please think about how you can squeeze it in to your day. Fifteen minutes can be all it takes.
4. Get Involved In Marketing Your Store
Etsy is a brilliant source of traffic but that doesn’t mean you don’t need to market your products. I recommend that every Etsy seller learns how to use Pinterest for business.
Because used correctly, you are able to push traffic and sales to your Etsy store from your Pinterest account. Sound good? You can learn more about using Pinterest to promote your shop right here.
5. The Price Is Right!
If you are getting a lot of clicks to your Etsy store but not so many sales, it could be a sign that your pricing is off.
Price is something that many of us struggle with FOREVER but it could literally make or break your business.
Take the time to evaluate your pricing AND don’t forget about your shipping pricing as well. Are customers buying from your competitors who offer cheaper shipping??
The Little Things Count
You may have heard some (or all) of these tips before but the aim here isn’t to give you some magical secret to Etsy success. It doesn’t exist unfortunately.
Most Etsy mistakes come from not focusing on creating a good foundation and that starts with getting the little things right.
My hope is to stop sellers from making these mistakes so that you can get to your goals faster. And if you are making any of these mistakes, don’t feel bad, they are all EASILY fixed.
“The best advice I ever got was that knowledge is power….”
– David Bailey
What is it that your business will do for you?
And when Etsy gets hard and you want to give up, remember why you started it all in the first place. What are you hoping for in 12 months time?
- Will you have expanded into a bigger range of products?
- Will you have replaced your full time income?
- Will you be able to pay for a family holiday?
- Will you no longer have to worry about surviving on a pension in retirement? or
- Will you no longer be dependant on childcare and part time jobs and finally be that stay at home mum that you always wanted to be?
Etsy can give you all of that AND more so keep pushing. You CAN do this.