Click play to check out 3 Ways to Optimise Pinterest for Business
Is your Pinterest account set up for business? Let me show you how to do it in three easy steps.
STEP 1 – A Pinterest Business Account
Step number one, what we need to do if we want to use our Pinterest accounts for business purposes is convert or join as a business.
If you already have a Pinterest account that you been using for personal use and you want to convert that account, you can go to business.pinterest.com and you can click the convert now button, which will take you through and convert that account. You won’t lose anything. It changes it from a personal to a business account.
If you don’t have a Pinterest account or if you want to use a separate account for business, then you can simply join as a business.
Step 2 – Get Your Keywords Sorted
Once you’ve either converted your existing Pinterest account or joined as a business, you’ll need to come through and tweak a few things to make your Pinterest account business ready.
The first thing I want you to take a look at is the name of your account. I’ve gone with the name of my business here, Crafter Coach, and you can do the same. You can use your business name, which makes sense, or you could use perhaps your business name and in brackets a key word related to what you do.
I could have Crafter Coach and then in brackets I could say Creative Business Coach, which it probably wouldn’t let me put that many letters in, but just think about what you’re trying to portray with your business account.
You need to give people an idea of who you are straightaway.
The next thing you need to do is make sure that your description matches the theme of the name that you’ve chosen. Make sure that the keyword that you chose for your name is also in the description.
Then as clearly as possible you want to tell people what they can get by following you or paying attention to this account.
I say in there what I do – I help creative business owners master their marketing and take their Etsy stores and websites from potential to profitable. That’s just my way of putting my relevant keywords for my business in there and I’m also telling people that land on this page what it is that they can expect from me.
Step 3 – Bring Your Business Boards To The Top
The last thing that I need to do is decide which of my Pinterest boards (if you don’t have any, you’ll need to create some) you need to decide which ones are your most important boards for your business.
Those five boards need to be brought to the top of your Pinterest page. You can do that simply by clicking on one and dragging it up to the top.
Your most important board can be a variety of things.
- It could be your most popular boards
- It could be the ones that you think are most relevant to your business
- It could be the boards that you think people are going to find most interesting.
It’s up to you really, but what you want is when people click into your profile you want your most interesting or popular or entertaining or relevant boards to be the first five.
If you follow those three tips, you’ll be well on the way to having a business account that is optimized to have people follow you and click on your pins.