Do you have a bright shiny new Etsy store but have no idea what to do with it? In this post I will show you how to take your store from good to Great so you can begin making sales sooner!
In Store Optimisation
There are many ways to tweak and improve your Etsy store in order for you to get more interaction with your (hopefully) future customers.
Bio and Profile Picture
Make sure you complete these sections in your Etsy account entirely. Your bio is where you introduce yourself and explain your hobbies, interests or anything else that you think could be interesting to the people in the Etsy community.
Adding a profile picture is essential to give your profile a personal touch.
Don’t just write one sentence in your about page and leave it at that. No, no, no! Your about page needs to tell your customers a story about you and your products.
Make it heartfelt and meaningful. If you can trigger emotion in your about page it could be the difference between a customer choosing to buy from you or buying elsewhere.
Tell your story, talk about things like;
- how you got started
- where did the idea for the business come from
- why is your craft important to you
- talk a little about your family if it relates to your business
Use both facts and stories to make it really interesting.
You can also upload photos to your about page. Include behind the scenes pictures of you creating your items to give your customers an even closer look at your business which, again, ads that personal touch.
Remember to be yourself and let your personality shine!
Check out these great About Pages on Etsy for inspiration
I touched on this a little already in the last lesson but since its so important, here I go again!
Take some time to think about the look and feel you are trying to create with your store. Choose uniform colours, fonts, banners, avatars and even create a logo that all contribute to creating a solid brand that will encourage recognition. You can use free image creation tools like canva.com to create banners and even logos! I create most of the images for my site using Canva.
Make sure you take the time to optimise each and every listing
- Use short paragraphs and bullet points
- Use descriptive keywords (see next section)
- Link to other parts of your store at the bottom of your description
- Use great photos!
Think about the words you are using in your item titles. Make sure you accurately describe your product.
Think about not just the name of your item e.g flower necklace, but also use words like plastic, metal, chain, gold etc. Not only do they help a customer find you when they are using the search function in Etsy but it will also help towards your Google search rankings as well.
Do some research and see what pricing your competition has set. Is your pricing competitive? It doesn’t need to match, lower price doesn’t mean that you will get the sales but it does need to be competitive.
If you think your pricing does need adjusting but you don’t have room to move without compromising your profit (never compromise your profit!) then you may need to find a way to create your products at a lesser cost to compensate for lowering prices.
“There is always space for improvement, no matter how long you’ve been in the business.”
Oscar De La Hoya
You can learn how to create useful sections in your Etsy store here https://www.etsy.com/help/article/165, you can group your items by type, size, colour etc.
Creating sections will help keep your store organised and your customers will be able to find what they are looking for with ease.
Rearrange your listings
Once your store is live you can actually change the order your listings appear in the store. You might want them listed by colour or price and it’s quite easy to do by entering ‘Rearrange mode’. Read how here https://www.etsy.com/help/article/178
Watch the little things
You want to project a professional image so pay attention to all the little things that, if done incorrectly, can bring down the quality of your store.
Keep an eye on;
- Make sure all of your links work!
Seller Tools on Etsy
Etsy really looks after it’s sellers and there is so much information available for those just getting started. For instance check out this article which features some great tools for new sellers.
The Seller Handbook (which is located within the Etsy blog) contains so many articles, you could get lost in there for days. (Try not to get too distracted!)
Optimising your Etsy store really is an ongoing process which will never be finished! Keep making improvements and over time take note of what works and what doesn’t. Most important, be patient and have fun with it! Your first sale could come in days or it could take weeks. So relax.
Here is a little something to help you know what to do when that first sale does come through!