As an Etsy seller, you’ve probably had someone tell you that you NEED to be using social media to promote your Etsy shop. (It’s true. That’s what I tell members of my Crafter Community ALL the time).
Chances are you are already using it and perhaps it’s not quite having the impact that you expected.
Maybe you have a Facebook business page but you’re having a hard time getting “Likes” and when you post something nothing really happens?
Do you have a Pinterest account that you’ve been trying to use to promote your Etsy shop but the only “repins” you’re getting are recipes and hairstyles?
Does it seem to be a lot of effort for no real reward?
Many sellers tell me that they feel like they’re wasting their time on social media. Many are frustrated with their low reach Facebook pages and distracting Pinterest accounts. Some are on the verge of giving up on social altogether!
I wrote this post to help guide your social media efforts in a more effective manner so that you can get it working better for your business.
We’ll get to that in a minute, first…
Why You Need To Use Social To Promote Your Etsy Shop
As Etsy sellers in 2016 we have no choice. Etsy has become super competitive and it’s hard to stand out from the crowd if you’re just promoting on Etsy alone.
There are millions of Etsy shops and probably hundreds or thousands of listings just like yours. If Etsy chooses not to put us in the first page of the search results it’s really tough to be making any progress.
That is where our social media comes in.
Social helps us send extra traffic to our Etsy shops. The more visitors we can get to our shops, the more chance we have of making sales.
How Many Platforms Should We Choose?
Social media has kind of taken over hasn’t it! There are so many online platforms to use for our Etsy shop promotion, it can get confusing figuring out which one would suit our shop best.
Should you choose them all? No.
Should you try and be everywhere?
Keep this part as simple as possible. It is very seldom that we see people with lots of social media profiles actually doing well on all of them.
Look. If you’re a super experienced Etsy seller, have as many as you like.
But, if you’re still navigating your way around Etsy and social…just choose one or two.
One or two. That is it.
Which Platforms Should We Focus On?
Think about what suits your business.
For Etsy sellers, Pinterest, Facebook and Instagram are usually my first recommendations.
But they may or may not be a good fit for your business. It’s up to you to assess each platform and decide if it’s worth your time.
Consider these things when focusing on choosing or narrowing down your social platforms;
- Choose a platform that is proven to make Etsy sellers money! Facebook and Pinterest are two very good examples of this. Google it and you will find the statistics to back that up.
- Double down on what is already working. If Facebook and Instagram are doing great things for you, don’t get distracted. No need to reinvent the wheel, just double your efforts on those platforms.
- Remember that your target market MUST be on that platform, otherwise you are wasting your time trying to promote to people who will never be interested in what you have to sell.
Focus on the platforms that make the most sense for your business. If you sell clothes to 55 year old women DO NOT promote on Snapchat! They aren’t using it so it doesn’t make sense.
What Other Etsy Sellers Are Using
I asked some members of my Crafter Community what their favorite social media platforms are when it comes to sending traffic to their Etsy shops and here’s what they said;
Julie from Wild Bead Women said “I love Pinterest because of the style. It shows your business, (in my case my jewelry) to an audience that have similar interests. You have a personal pictorial format to connect with viewers. It perfect for my Etsy store.”
Andrea from It’s Handmade By Andrea said “This is difficult because I love IG and Pinterest so much. I will say that Instagram is currently my favourite social media platform because I feel that I have better exposure due to the ability to reach more people and different folks based on the tags I use, regardless of when I actually post to my feed. My least fave is FB because I’ve found that they continually change their algorithm and so many people are not seeing my posts – regardless of when I post to my page. I’ve had people who follow me on FB but rarely see my posts – that makes the Fuzzlings sad.”
Amy and Deb from We’re All About Crafts said “Deb Here! We are trying Facebook. That seems to be going real good with our friends and acquaintances.”
Michelle from Michelle Lynn Decor said “I’ve been working on beefing up my Pinterest site, which I love because I think it gives people the ability to visualise how my decorative pillows can be used. Last evening I was busy posting and voila, this am I had a repost of one of my pillows. It’s a start! As with everything, you gotta start somewhere!”
Shelley from SLH Wood Designs said “I really like Facebook for amount of people I have reached. Since they have a shop section as well I can have some feature items and FB followers can see pricing and when they select the item it takes them directly to my Etsy store. Pinterest is second only because I haven’t perfected my usage of that social medium.”
How Long Will It Take To See Results?
Like anything worth doing it will take some time to build up the momentum in your social media accounts.
How long depends on you.
If you can invest a few hours a week in creating content, scheduling, posting, pinning and just optimising your social in general you will begin to see the results of that sooner than the Etsy seller who pops into Facebook once a week with an Etsy shop link.
There is no better time than right now to get started!
What Results Will I Get?
My aim for you is to build a social media presence that sends loads of traffic to your Etsy shop. That is the most effective way to use social to help build a business.
If it’s working and if you’re consistent – over time you should start to see a steady and growing stream of visitors from Facebook or Pinterest (or wherever) to your Etsy shop.
Sounds awesome, right!
Checking your Etsy shop stats once a month will help you know if you’re efforts are working OR if something is not right.
What If It’s Not Working?
If you aren’t seeing a gradual increase in your social media, don’t panic! There could be a number of reasons why your social media efforts aren’t paying off. It probably just needs a little tweaking.
Assess where you’re at;
- Time – if you have been pinning to Pinterest for a week and didn’t get any extra traffic, that’s ok. Give it a month or two before making any judgements.
- Expertise – do you need to learn more about the platform you are using and what post/pins/updates work best?
- Platform – perhaps you’ve chosen a site that just isn’t where you need to be.
Keep moving forward, no matter what. It took me 4 or 5 months to get my Pinterest account working correctly but now it sends me over 10k visitors PER MONTH.
Well worth the effort wouldn’t you say!
Need More Help To Make Sure You’re Not Wasting Your Time On Social?
If you need specific step-by-step help with your social media you can join the Crafter Community and access not only my personal advice but all of the Social Media Training specifically for Etsy sellers!