Listen to today’s Q&A where I talk about what to do once your shop is set up and has made some sales…
Today’s Q&A we’re talking about what’s next? What do you do when you have the basics of your Etsy Store down pat.
So there comes a point with Etsy where you’ve done all the set up, you’ve gone through maybe the first six month or so, you’ve completed all the sections in your store, everything looks amazing, perhaps you have a couple of pages of listings now, you’re getting some traffic and you’re getting a few sales which is amazing!
What To Do Once Your Etsy Shop Is Set Up?
But now you’re starting to wonder, what is next? What it is it you do when you seem to have the basics right and now you really really ramp up that traffic and those sales.
PROMOTE THOSE LISTINGS
Now, consider giving your traffic a helping hand by using Etsy’s promoted listings feature. Now this is a little bit controversial because it is a new feature that Etsy’s introduced over the last perhaps 12 months now and, some people say that it’s really an effective way to promote their listings and others are aren’t that convinced. I’ll leave this up to you but I suggest that it can hurt to try the promoted listings feature out.
You can set your budget to whatever you like you can start with as little as a dollar a day and what it does will help you promote your listings into the search results and it can may if you have listings that are really well keyword optimized they could actually be showing up on the first page, at the top, in the little ads boxes which could be really good for your traffic and for your sales.
So that is my first tip, is to consider giving your traffic a helping hand by using promoted listings.
MARKET WITH SOCIAL
You need to start thinking about marketing your shop, the best way that I found to do this is to use social media and you will have heard me say this before it’s really important that you don’t just let Etsy control your traffic, you need to actually go and find some traffic yourself and push that to your Esty store as well.
Now, I suggest starting with one social media platform, create a profile and a content schedule so that means that you need to figure out what you’re going to post, when you’re going to post it and what the points of that post is, so are you trying to drive traffic or just build a following or a newsletter list and then you need to stick to it. Do that with one maybe two platforms and then see how that goes and then scale from there.
BUILD A LIST
The third thing that you can try is to consider creating an email newsletter. What I like about this idea is that you can concentrate in building an email list, a list that is all yours, it doesn’t belong to Etsy, it doesn’t belong to facebook or pinterest, it’s yours.
People sign up because they want to hear from you, so you can concentrate on building this email list and then you can send that list, a newsletter every so often maybe every week or every fortnight or every month containing updates, articles, new products or special offers and, this is your opportunity to build your own following and communicate value to those people and that will really help build your business.
Wrapping up, those are my three tips for when you’re starting to think about what is next with your craft business.
Number 1 was considering giving your traffic a helping hand by using Etsy’s promoted listing feature. Number 2 is to begin marketing your shop using social media and number 3 was to consider building an email list and creating an email newsletter that you send to them at regular intervals.