This week I’ve been talking pinterest to anybody that will listen, so today’s question is how do I promote my craft business on pinterest?
You may already be spending a whole heap of time on pinterest and this is especially true for people that are a bit more creative. It is a visual feast of everything: craft, DIY, recipes, home, outdoors, design, decoration, it is an absolute visual feast.
It is absolutely huge and Pinterest is growing by the minute. To promote your craft business on pinterest it does take a little bit of strategy because if you go on there and just pin once or twice a week it’s not really going to do anything for you.
So here are my ways that you can get started promoting your craft business on pinterest:
5 Steps To Promoting Your Craft Business On Pinterest
#1 Get Business Ready
You need to optimize the account for business. Which means you need to convert your either existing personal account to a business account or you need to just to create a brand new business account.
You can do this, you can either convert or create a new accounts at http://business.pinterest.com
This means that you’re able to use thing like pinterest analytics so that you can tell whether or not your efforts to promote your business on pinterest are working.
So go ahead and organize that business account first.
#2 Create Boards Related To Your Shop
Go through and create five business related boards on your new pinterest account. And by business related I mean boards that are related to the products that you sell, the brand that you’ve created. Perhaps you could have a board that has all of your blog posts from your website.
You could have a board that has all of the products from your Etsy store. You could have a board that showcases your making behind the scenes.
Think and brainstorm 5 boards that you could have that are related to your business.
#3 Use Words That Are Related To Your Business
Use keywords that are relevant in those boards. Make sure that you think about the terms that people use if they were to be searching for something to do with your business or something related to your products.
Don’t just put board titles like”My Blog Posts” because nobody’s ever going to find that, nobody’s ever going to type my blog posts into the search bar on Pinterest when they’re searching for something.
So think about using keywords that are relevant to your business, if you make teddy bears use that keyword, if you do crochet use that keyword and just keep those keywords consistent in your board titles and in your board descriptions.
SIDE NOTE –
Once you created your five (5) business related boards you can go ahead and create another 5 to 10 or even 15 boards that are not directly related to your actual business or your keywords but are loosely related to your niche, to your industry.
They can be things like, for example, with my craftercoach pinterest account – I have boards that have to do with photography for Etsy sellers. I have boards that have to do with inspirational quotes for business people. I have boards that have to do with productivity, boards to do with setting up a home office. And those boards aren’t really exactly related to my business but they are all loosely related to what I do.
So that’s how you set it up, you have your first five boards as your most business related boards and then you get a little bit looser with the rest of your content.
#4 Pin Regularly
Think about how often you can pin and then you need to commit to a pinning schedule because the key to promoting your craft business on Pinterest is to be frequent and to be consistent, so there’s no point popping on there once a week and pinning 50 pins, because that will get you banned probably by Pinterest for being spammy.
And it will actually probably get people to unfollow you because you’re flooding their news feed or their smart feed as they call it with your content, all at once. So it needs to be spaced out and it needs to be something that you do everyday.
So think about how often you can pin and then commit to a pinning schedule.
#5 Follow The Golden Rules
Now, my last tip is to follow my two golden rules:
NUMBER 1 – Don’t pin more than eight (8) pins in an hour because as I just mentioned that can be spammy and it can get you unfollowed.
NUMBER 2 – Pin a mixture of your own content and other people’s content.
It’s up to you how much of your own content versus other peoples that you pin but I like to keep my ratio at least 60% other people’s content and 40% mine.
Sometimes I do 80% other people’s content and 20% my content, and by my content it could be blog posts, it could be promotions to do with what I’m selling in my Etsy store.
It could be videos that I’ve done or podcasts that I’ve done, anything that comes from my own website or Etsy store is considered my own content and what you’re trying to do is push your own content out there but you’re also curating other really great contents as well.
Make sure that you have a mixture of that going on, make it consistent and doing it as often as you can.
That’s my answer to that question for this week. To make sure you never miss a Q&A, sign up to my Craftercoach VIP Newsletter at craftercoach.com to make sure that you don’t miss any of the answers to the questions I always get asked. Bye for now!