“My Etsy shop views have totally tanked this week”
“My Etsy sales have completely dried up!”
“No one is buying anything!!!”
If you said something similar recently, you’re not alone.
Many Etsy sellers are going through a super quiet period at the moment…summer. A time where your customers are most likely out with their kids and not browsing Etsy for stuff to buy.
It can be a stressful time. No one likes to see the activity in their shops grind to a virtual halt. Especially if you weren’t expecting it!
But don’t panic! I’ve come up with 11 simple ideas that will help your shop survive the Etsy summer slump and bring you out the other side ready to conquer the world.
First Up, Quit Worrying!
Quiet periods happen.
It doesn’t mean your shop is broken. It doesn’t mean something is wrong with you. It’s NOT time to shut up shop.
It just means that right now, your customers are busy doing other things.
Christmas, Spring Break, Summer vacation…whatever it is, most sellers have a time of year where it gets a little quiet.
When is your quiet time likely to be?
Take A Break
Your shop has Vacation Mode for a reason.
Why not take a break yourself.
How long since you’ve had one? If things are super quiet anyway, most likely no one will notice you’re gone.
Have a rest and come back refreshed. It will do wonders for your motivation.
How’s your workspace looking? Why not give your craft room a clean out…or a makeover!
Keeping your workspace neat and organised is critical to your sanity and your success. But sometimes we get so busy that things pile up and before we know it we are getting lost amongst the piles of paper and craft supplies.
Pinterest can help you out here – check out these Craft Room Organisation Ideas…you’re welcome.
Perhaps you have a million little bits and pieces to do that you never seem to find the time for. Perhaps the time is NOW!
- Get up to date with your bookkeeping
- Clean out your email inbox
- Read all those online saved articles
- Read a business book or two
- Backup your computer or tablet
- Clean up the desktop and random files on your computer
Now you’ll be set up to be super productive and get stuff done once things go back to normal.
If you’re running low on completed products now could be the perfect time to get creating!
You’ll need to decide just how must completed product you want to keep on hand. It will be different for everyone based on how much space you have, how often you make sales and how much materials you have on hand right now. Perhaps you could think about how much you have sold over the past 3 months and start with that.
Having stock ready to go is such a time saver. No rushing around every time you get an order. Just pack and ship!
Add A New Product To Your Line
Are you kind of sick having to deal with the Etsy summer slump or a dead quiet holiday season every single year?
What about adding a new product to your range. Something that will keep your shop busy during an otherwise quiet time.
Need ideas? Why not jump onto Etsy and check out what other shops are doing. Are they selling something that is keeping them busy during quiet periods?
I know that Kerith from At Home With Words has a great collection of Christmas ornaments that keep her shop super busy in an otherwise quiet time.
Get Ready For Christmas
Is Christmas or Thanksgiving a traditionally busy time for you? If you normally rush into the holiday season completely unprepared, NOW is your chance to get ahead.
- Brainstorm your next lot of seasonal products
- Research what’s likely to be trending this Christmas
- Set up your seasonal listings (keep them in draft mode for now if you want)
- Start thinking about your marketing plan to get these items selling
You will really be able to hit the ground running come October/November!
Do The Numbers
How long since you’ve studied your shop stats?
Figured out which listings aren’t selling?
Looked at which social media platforms are bringing you the most traffic?
Quiet times are the perfect opportunity to study the numbers and figure out what has worked really well for you so far this year…and what hasn’t.
Maybe it’s time to cut out the listings that aren’t selling, stop using the keywords that aren’t bringing in any traffic and stop wasting time on Twitter if it’s not bringing you customers!
Set Some Big Goals
Quiet periods are the perfect time to figure out what it is you want to achieve in the next 6 months or even 12 months.
What would you like to happen? By when?
Research has proven the power of writing your goals down. In fact, those who write their goals down are significantly more likely to accomplish more than those that don’t.
So it makes sense to think about what you want to achieve and then…write it down!
If you have never set a goal or don’t know where to begin, this article will help.
Work On Your Marketing
Now is the perfect time to work on your marketing. Things may be quiet on Etsy but people are still using social media and attending craft shows.
Why not try…
- Get that Facebook page up to date and start posting updates
- Create a Pinterest business account and begin promoting your shop
- Attend some local craft fairs and do some face to face networking
- Create some cool business cards with coupon codes to include in your packaging
After shop optimisation, marketing is the most important thing you can do to grow your business so make sure it plays a big role in your day to day activities.
Fix Stuff In Your Shop
Is your photography letting your shop down but you just can’t seem to find the time to retake your pics?
How about your keywords and your SEO? Are you using all 16 tags and categories in each listing? How long since you’ve improved that aspect of your shop?
How is your About You page looking?
Why not use the quiet time to fix all of the broken things in your shop.
During the year I make a list and add to it every time I notice something that needs fixing or could be improved. That becomes my “To Do List” during quiet periods.
An Etsy Sellers Case Study
Andrea from Its Handmade By Andrea (she makes monsters, do yourself a favor and check out the cuteness) is dealing with a postal strike at the moment which has the potential to really slow things down for her.
Here’s what she plans to do about it;
“During my slow time, I’m going to spend time working on my packaging since I will need that at upcoming events.
At maker events when one of my monsters is adopted they are quickly and easily put into a paper tote bag. Their adoption certificate and care and safety instruction sheet also go into the bag. It’s great advertising as people walk around with your product in hand, looks much better than a plastic grocery bag from the local supermarket and a bonus is that if the monster is a gift for someone then it is all ready to give to the recipient.
The other thing I’m going to do during my slow time is to prepare posts to my social media feeds so that I have a bunch ready to go rather than doing them on the fly.
Since I work at a computer all day it’s hard for me to come home and want to spend time writing text for my social feeds so I plan on allocating time into my day and concentrating on this slightly neglected but totally worthwhile task!
Photo of what my monsters look like when they are handed over at a maker show.”
So Chin Up, It Happens!
Most importantly, don’t panic.
A slow period is not a sign that you are a total failure and need to close your shop.
It’s just a quiet time. An Etsy summer slump. It happens. Don’t stress. See it as the perfect time to catch up and set yourself up for a productive and profitable year ahead.
Tell me in the comments below: when is the quiet time for your shop and what do you do to keep things ticking over?