As Etsy sellers we are always looking for ways to get MORE EYES on our shops right?
And you might have heard that Facebook can be a great way to send traffic to your Etsy store. You might have even created a Facebook page and given it a try and I’m wondering…
Has the whole process of figuring out how to use your Facebook page to promote your Etsy store got you a little confused? Have you been trying to work out what to post and when and desperately trying to get people to interact with you?
Facebook confusion is pretty common.
At times I have been completely UNSURE of what to do with my Facebook page. I felt like I was boring the pants off of my followers (still have those moments, to be honest!). Sometimes I felt like the only posts that got any attention were funny posts or quotes and neither of those lead any traffic to my Etsy store.
In those moments I realised that I was totally doing it wrong! So wrong that managing my Facebook page made me anxious and soon I stopped posting all together. Avoidance works…right?!
Do you feel the same way?
Maybe you’re wondering how you are going to keep coming up with fresh content day after day after day.
Maybe you’re trying to figure out how on earth this relates to making sales in your Etsy store?
Ultimately you want to know, does it even work and is it worth your time?
Is Facebook Even Worth It For Etsy Sellers?
Well, yes. Facebook is definitely worth a go for MOST Etsy sellers. After all, there are over a billion Facebook accounts which mean that your customers are probably on there somewhere. We just need to figure out how to get them, how to keep them engaged and interested without it taking ALL of our time and effort.
Simple right?! Ugh.
We Need A Facebook Plan!
If you are going to spend your time and energy on Facebook you’ll need to be smart about it. Instead of posting on Facebook without rhyme or reason I find that I do better with it if I have a plan.
A well thought out strategy of what to post, when to post it, why I’m posting it AND then I automate it. That is the key to making Facebook work for you.
Wanna know how I do it? Here it goes!
The What, When, Why & How of Facebook Posts For Etsy Sellers!
Step 1. Choose 5 Different Types of Posts
Well, people like variety and we have really short attention spans these days. Not to mention that our followers want to be entertained on Facebook. They really didn’t join your page just so you could post your products all day every day.
(DISCLAIMER: Some Etsy Shops post almost nothing but their products on their Facebook pages and seem to do really well out of it. I’ve noticed that these sellers often have visually stunning products which I think helps maintain the interest of their fans. This proves that both approaches (posting with variety OR just posting products) can work just as well so try a bit of both and see which yours followers respond to.)
My thought is that on Facebook, it’s your job to educate, entertain and inform your followers. Having five or so different types of content to post will help keep their boredom at bay. That is how you generate interest in your brand and your products and that is how you get people to stick around.
Plus it makes it so much easier for you to think of things to post! Instead of wondering what on earth I’m going to post on Facebook today I know that I’m looking for a quote, for instance, which narrows my options down, saving me stress! Always a good thing if you ask me.
Let’s explore five post types that I have used to entertain my Facebook following!
The Behind the Scenes Post
The Behind the Scenes Post is your chance to allow others to get to know you. Taking your followers behind the scenes in your business is one of the best ways to establish trust with a person without having to be pushy or promotional at all.
Types of Behind the Scenes Posts
- Items in the process of being made
- Your workstation set up
- Opening a new package of materials
- The kids running around your office
- Dogs or cats creating havoc in your workspace
- Demonstrating a new technique
- The process of brainstorming a new product
So many things you can post that helps people see that you really are human!
Behind The Scenes Post examples
The Promotional Post
You are a business so it’s fair enough that you want to let people know what’s happening with your products and what you have to offer, right?
With Facebook it can be a fine line, people are there for entertainment and stories mostly, not for buying. With this in mind I suggest keeping promotional posts to a maximum of 20% of your content. This means that for every 5 posts you put on your page only ONE should be promotional.
(As I said, this isn’t set in stone! Experiment with the ratio of promotional posting and find out what works for you)
Types of Promotional Posts
- Coupon codes for Etsy products
- Announcing a sale or special offer
- Announcing a new product
- Linking to a product in your Etsy store
Promotional Post examples
And here are some more examples of successful Facebook marketing from Social Media Examiner.
The Educational Post
One of the best ways to provide value to your followers is to give them material which helps them learn about something related to your niche. These educational posts are for THEIR gain, not yours!
Types of Educational Posts
- Articles or blog posts
- News stories
- New innovations in the industry
- DIY ideas or tutorials
Educational Post Examples
The Entertaining Post
These types of posts are just for fun and can be almost anything you want them to be. The goal here is just to put a smile on peoples faces, just because you can.
Types of Entertaining Posts
- Funny videos
- Pretty pictures
Anything really! The only real rule for an Entertaining post, in my opinion, is to keep it somewhat relevant to your niche. This means that your jokes, videos or quotes need to relate to you and your business in some way. Random posts that aren’t relevant might make people laugh but they aren’t going to deepen your followers engagement with your business.
The “In Real Life” Post
The In Real Life post is where you can really let your creative side come out and you imagination run wild. The aim with this type of post is to show people the “In Real Life” application of your product. It’s a way to connect your followers to your product so they can see how it might apply to their lives.
Types of Real Life Posts
One of the best ways to use a Real Life post is to create a piece of content, perhaps a blog post or video, which you can then link to on your Facebook page.
Here are some ideas;
- Product care tips eg. how to clean your product or how to store your product
- Great reviews from happy customers
- An example of how you can wear your product (if clothing or jewellery) or how to arrange it (if homewares)
- Unusual ways to use your product
- Ask your followers a question about how they use your product or something like it in their lives
Real Life Post examples
You get the idea! Use your imagination and don’t forget to check out other sellers Facebook pages for inspiration. And when you get an idea, write it down or schedule it on the spot so you don’t forget!!
Step 2. How Often Are You Going To Post?
I say keep it simple for now and start with just one post per day. Once you have the hang of things you can increase that but let’s stick with one for now.
The time of day that you post can be crucial for maximum engagement and it will be different for everyone. Ask yourself two questions;
- Where are the majority of your followers from?
- What time is it most likely that they will be online?
Once you have made your guess schedule your posts to be published at those times. You can then keep an eye on the level of interaction that your posts get. For best results;
- Experiment with posting at different times of the day
- Take note of which types of posts do better at what times
- Change your post times if it doesn’t seem to be working
Step 3. Schedule It!
Now that you know what types of posts you want to have on your Facebook page (and when to post) it’s time to brainstorm and schedule!
Set aside an hour or two and get planning!
I come up with all of my future posts (about 2 weeks worth) in advance and then enter them into my content planner. Like this
This does 2 things
- I can keep track of all the things I am posting to my page to make sure that there is variety and that I’m not doubling up on anything
- Once it’s all totally set out I don’t have to stress at all about Facebook! I can complete this process every couple of weeks or even a month in advance.
How nice is that.
Step 4. Automate It On Facebook
This is my favourite part, you take ALL of the content that you just added to your content plan and take it over to Facebook.
On Facebook you schedule all of your posts and voila, done!
I’ve put together a really quick video which shows exactly how to schedule your posts on FB.
The Best Bit?
All of this work is leading you towards having a Facebook page that is set up and posting EVERY DAY for you without you having to constantly worry about content. A couple of hours a month work in advance and you are all set.
Now you will have time to focus on what really matters – engaging and providing value to your followers. This means responding to their comments, thanking them for sharing, asking questions and making sure they are happy!
This whole process may take a couple of hours but you will get quicker each time you do it.
Step 5. Advertise
Optional step but definitely worth a try in my book. Why?
Facebook has become a ‘pay to play’ platform which means that most of the time only a small percentage of followers will see your posts. If you really want to maximise the return from your Facebook efforts you really need to be open to spending some cash to ensure that your posts reach more people.
It doesn’t have to cost you a lot, Facebook advertising is actually one of the cheapest forms of advertising out there and a couple of dollars a day will go a long way.
Question: Have you tried to use Facebook to promote your Etsy store? Are you having much luck or do you feel it’s not been worth your time? Is it time to try again? Tell me below.