Click play to see how this Etsy seller is rocking her Facebook marketing!
Hi again and welcome to Craft Business of the Week, where I showcase a crafter who is doing great things with their online business, either on Etsy, their own website, or on social media.
Today I’m checking out a Facebook page of Mystian Fantasy Crafts. I came across this page on Facebook by accident when I was in another creative business owner’s page. I really really really came to like this page. So let’s have a look at what she’s doing really well here.
Imagine You’re Talking To Your Bestie
First of all, if you like this page or if you’ve spent a little bit of time looking around, you’ll notice that she speaks to people really well. She’s actually talking to them as if she’s having a conversation. Every time she posts something, it’s really conversational, it’s really friendly and warm and welcoming, and I really enjoy the way she sort of draws you in to her life, to her craft. It makes you want to stick around.
Make It A Visual Feast
Secondly, I really like the visuals on this page. They’re the cutest things I’ve ever seen. Even if I had absolutely no interest in this type of craft before I came across this page, I definitely do now. The visuals are fantastic.
Page Not Working For You? Try A Group!
The third thing that I like that she’s doing is she’s actually created a Facebook group.
Now, some of you might know that with Facebook pages, the organic reach, so the amount of people that see the posts that you post, that has dropped. What she’s done to try and combat this is take it to a Facebook group.
A Facebook group is a private place where the people that you invite to join can come and communicate and get to know each other. It’s like a private little forum as such.
So I like that she’s trying to deal with the fact that Facebook organic reach isn’t as good as it used to be for business pages, and she’s trying something different, taking it to a group to see if she can create more engagement there.
Let’s just quickly recap what I like about this Facebook page.
ONE: It’s really conversational and I really enjoy the page just because of that reason alone. It’s like this business owner is talking to her best friends.
TWO: Her visuals are really stunning. She has the cutest little dragons going on there and I really enjoyed scrolling through this page.
THREE: I like the idea that she’s trying to deal with something that Facebook has changed, which wasn’t to our benefit, and thinking outside the box and going for a closed Facebook group.
Now let’s focus on you for a second.
What’s one thing that you can learn from this week’s craft business and implement to improve your own business today? Think about it and let me know in the comment section below.
I’m Kat and that was my Craft Business of the Week.