Have you recently opened an Etsy shop or are you thinking of opening one?
Are you feeling a little lost? Or perhaps wondering why things aren’t happening as quickly as you thought?
The first year on Etsy can be especially challenging. (I have a free online class that will help with this, you can sign up free here).
It’s hard to know if you’re on the right track and if all the time and effort you’re putting in will pay off.
From working with many new Etsy sellers I’ve noticed that the first year looks pretty similar for most of us.
The same emotions, doubts and frustrations. The same timeline.
And guess what…it’s all completely normal.
Here’s a realistic look of what your first year as an Etsy seller will look and feel like.
You’ll Learn A New Language
As I said above, there is going to be a learning curve as an Etsy seller. Especially if you’re not that familiar with online business.
I thanked my lucky stars that when I opened my Etsy shop that I already new how Search Engine Optimisation (SEO) and keywords worked. Having worked on my own website for years before I felt like it gave me a little head start…one less thing to learn.
But photography for my Etsy shop? Man, that took me AGES to get right.
But guess what?
You can’t really break anything on Etsy so don’t be scared to jump in and give it a go.
You’ll get better as time goes on. Learn one new thing at a time. Master it and then move on to the next.
Use to Etsy Seller Handbook to help you along the way, it has some great info to help you get started.
Perhaps you’ve done some research to get some help on how to best setup your shop (it’s probably how you ended up here!)
Did you notice that everyone has a different opinion on the “right” way to sell on Etsy?
Just this week I’ve heard several conflicting ideas…
“Long titles stuffed full of keywords are best” vs “Too many keywords hurt your rankings”
“Facebook is a waste of time” vs “Facebook is great for sales”
“Pinterest is not for self promotion” vs “Pinterest send me SO much traffic”
“Coupon codes are a great way to get sales” vs “Discounting devalues your product”
It’s kinda hilarious. I could go on!
Just like anything in life, everyone (me included) is going to have an opinion about the best way to set up your Etsy shop.
Of course there are always going to be basic sales principles that you should stick to but the rest is always about what works for you and your business.
Here’s how to handle conflicting advice…
THE WRONG WAY…
Freak out completely every time you read an article that says you are doing something wrong. Drop everything and redo your whole shop.
THE RIGHT WAY…
The key is to make up your own mind. What sounds the most plausible? What sounds like the most time effective thing to be doing? What will give you the best results in the quickest amount of time with the least amount of effort? DO THAT.
You’re Doing SO Much Work
There’s a lot that goes into the opening and running of an Etsy shop. Perhaps more than you realised.
Try not to get overwhelmed with it all.
Etsy is one of the easiest ways to begin selling your crafts online I promise. Compared to starting your own website, it’s a breeze!
Remember, you can only do so much at one time. Start at the beginning and work your way forward a little each day.
Again, do the one thing that gives me you best results in the quickest amount of time with the least amount of effort.
In the beginning it can be hard to know which actions that will get you those best results. Luckily, this is exactly what I’m going to be talking about in my next Free online class: My 5 Step Etsy Success Timeline: How To Build The Etsy Business You Want…Sooner.
I’ve created a simple timeline that will guide you right from your first product idea right through to finally getting those regular sales that you want.
You can save your spot in the class here, it’s free!
Lots of Views and Favorites But Not So Many Sales
Every week I’ll get an email or comment on a blog post asking “why am I getting SO many views and favorites but no one is buying my stuff”
It’s a super common concern.
It’s also a sign that you are on the right track…
Think about it for a second.
For there to be sales, there first needs to be people looking at your products.
So really, getting views and favorites is a GOOD thing. It means people are clicking your listings and coming to your shop!
It’s the step prior to you getting sales.
Sometimes you just need to be patient.
On the other hand, if you’ve had lots of views and favs for a long time (months and months) it could mean that something is putting off potential buyers and you need to investigate further.
It’s all a normal part of an Etsy sellers success timeline.
SO Many New Product Ideas
Shiny object syndrome will rear its ugly head many a time!
I think it’s especially easy for creative types to get distracted with new ideas.
Especially crafty ideas for fun new products to sell!
So many of my community members experience this. They aren’t just good at making one thing. They are amazing craft all rounders who get ideas for new products ALL THE TIME.
If so, try to hold back. Your Etsy shop probably doesn’t need to sell jewellery and candles and stuffed bears and quilts and pillows…
Avoid the temptation and keep it simple, especially in the beginning.
Sales OR No Sales
One of my Crafter Community members mentioned that she opened her shop 8 weeks ago and only had 5 sales so far.
(Side note: I think that 5 sales in 8 weeks is pretty awesome. I know many sellers that have struggled to make 5 sales in 8 months.)
In 8 weeks I’ve also seen Etsy sellers who make no sales at all. And then there’s the Etsy sellers that have already made 20 plus!
The lesson here is not to compare yourself to other sellers. It happens differently for everyone.
Your shop may make lots of sales in its first weeks or months. It may not.
The difference between success and failure is how you deal with it.
THE WRONG WAY…
Freak out about how little sales you’ve had and give up!
THE RIGHT WAY…
Stay calm and keep working on making your Etsy shop as good as it possibly can be. There are so many things that could be causing you not to make sales.
It could be an easy fix. If you give up, you’ll never know.
You’ll Feel Frustration, Hope, Worry, Happiness, Doubt, Joy, Fear…
Sometimes all in the same day.
We get frustrated that things are taking too long.
We make a sale which makes us happy…for a moment. The next day, we worry about money.
We feel joy at getting a good review. The next day, we doubt that our products are good enough for anyone to pay for.
We’re scared that our Etsy shops are never going to be successful. Especially in your first year as an Etsy seller.
I’m here to tell you that those feelings are totally normal.
It doesn’t mean your shop is broken. It doesn’t mean you should give up.
It just means that you’re human and you care.
But Kat, When Do I Get My Etsy Shop Success?
Want to know what I think makes a successful Etsy seller?
Being able to put all the worry, doubts and fears aside and move forward, bit by bit, until that 1st sale comes in.
And then the 2nd, 3rd and 4th…and the 20th.
And then things start to shift. Happiness and joy make an appearance more often (and stick around more too).
For some sellers it happens quickly. Others it takes a little longer.
DO YOU WANT TO SPEED THINGS UP?
If you want that to be you, I’m glad you’re here.
My FREE online class will show you how to speed things up so you can get to the happy, success part sooner.
I’ll show you my 5 Step Etsy Shop Success Timeline which will help you know which step you are at with your shop, what to expect and what you should be working on right now to help you move into the next step in the timeline.
I can’t wait!
You can save your FREE seat here.